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Why corporates should tune into local podcasts

All the rage: More corporates are seeing value in podcasting. In the picture, Davida Jackson and Joseph Smith are the hosts for The Phone Wallet Keys podcast PIC: QCITYMETRO.COM
All the rage: More corporates are seeing value in podcasting. In the picture, Davida Jackson and Joseph Smith are the hosts for The Phone Wallet Keys podcast PIC: QCITYMETRO.COM

In the fast-paced world of business, where innovation and disruption have become the norm, corporate entities are always looking for new ways to reach their audience and build their brands.

With the rise of podcasts as a popular medium for entertainment and education, corporates are beginning to recognise the potential of this platform to engage their audience and enhance their brand perception.

By producing their own corporate content podcasts and partnering with local podcasts, companies can tap into the loyal and engaged listenership of these podcasts and expand their reach to new audiences.

Editor's Comment
Tana project a welcome development

Whilst the project received mixed reactions from members of the public, the project is indeed a welcome development, which needs to be implemented as soon as possible. Many shared their opinion, with those against the project decrying that if implemented, it will kill the already struggling public transport industry.Many countries around the world have state-run public transport, and those who have travelled to such countries will give testimony...

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