Why corporates should tune into local podcasts

Friday, July 07, 2023 | 120 Views |

All the rage: More corporates are seeing value in podcasting. In the picture, Davida Jackson and Joseph Smith are the hosts for The Phone Wallet Keys podcast PIC: QCITYMETRO.COM

In the fast-paced world of business, where innovation and disruption have become the norm, corporate entities are always looking for new ways to reach their audience and build their brands.

With the rise of podcasts as a popular medium for entertainment and education, corporates are beginning to recognise the potential of this platform to engage their audience and enhance their brand perception.

By producing their own corporate content podcasts and partnering with local podcasts, companies can tap into the loyal and engaged listenership of these podcasts and expand their reach to new audiences.

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Mmegi Editor | 11 September 2026

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Why corporates should tune into local podcasts

In the fast-paced world of business, where innovation and disruption have become the norm, corporate entities are always looking for new ways to reach their audience and build their brands.