Why corporates should tune into local podcasts

All the rage: More corporates are seeing value in podcasting. In the picture, Davida Jackson and Joseph Smith are the hosts for The Phone Wallet Keys podcast PIC: QCITYMETRO.COM
All the rage: More corporates are seeing value in podcasting. In the picture, Davida Jackson and Joseph Smith are the hosts for The Phone Wallet Keys podcast PIC: QCITYMETRO.COM

In the fast-paced world of business, where innovation and disruption have become the norm, corporate entities are always looking for new ways to reach their audience and build their brands.

With the rise of podcasts as a popular medium for entertainment and education, corporates are beginning to recognise the potential of this platform to engage their audience and enhance their brand perception.

By producing their own corporate content podcasts and partnering with local podcasts, companies can tap into the loyal and engaged listenership of these podcasts and expand their reach to new audiences.

Editor's Comment
Closure as pain lingers

March 28 will go down as a day that Batswana will never forget because of the accident that occurred near Mmamatlakala in Limpopo, South Africa. The tragedy affected not only the grieving families but the nation at large. Batswana throughout the process stood behind the grieving families and the governments of Botswana and South Africa need much more than a pat on the back.Last Saturday was a day when family members said their last goodbyes to...

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