mmegi

Why corporates should tune into local podcasts

All the rage: More corporates are seeing value in podcasting. In the picture, Davida Jackson and Joseph Smith are the hosts for The Phone Wallet Keys podcast PIC: QCITYMETRO.COM
All the rage: More corporates are seeing value in podcasting. In the picture, Davida Jackson and Joseph Smith are the hosts for The Phone Wallet Keys podcast PIC: QCITYMETRO.COM

In the fast-paced world of business, where innovation and disruption have become the norm, corporate entities are always looking for new ways to reach their audience and build their brands.

With the rise of podcasts as a popular medium for entertainment and education, corporates are beginning to recognise the potential of this platform to engage their audience and enhance their brand perception.

By producing their own corporate content podcasts and partnering with local podcasts, companies can tap into the loyal and engaged listenership of these podcasts and expand their reach to new audiences.

Editor's Comment
Human rights are sacred

It highlights the need to protect rights such as access to clean water, education, healthcare and freedom of expression.President Duma Boko, rightly honours past interventions from securing a dignified burial for Gaoberekwe Pitseng in the CKGR to promoting linguistic inclusion. Yet, they also expose a critical truth, that a nation cannot sustainably protect its people through ad hoc acts of compassion alone.It is time for both government and the...

Have a Story? Send Us a tip
arrow up