Mmegi

We can create jobs by supporting and buying local

Sharing insights: Palai
Sharing insights: Palai

Research has shown that there is apparent lack of confidence on local products and services. A study done by Brand Africa and released in the last quarter of 2024 reveals that only 36% of locals committed their loyalty to local brands. Is this a clear show of lack of confidence in local products?

What exactly does this mean for local products and producers? What can be done to remedy and rally locals to support their local products?

In the last couple of years, there have been measures put in place to raise awareness of local products and services and concerted efforts to rally the nation to know, appreciate, embrace and buy local products.

Editor's Comment
Consult, get buy-ins first for 6 to 6 policy, Hon Minister

While the minister is of the view that the proposal would have significant positive economic impact, the entertainment industry players believe otherwise. The issue has over the weeks become a hot potato. But what is of essence right now is that the country needs liberal ideas to move in the right direction While opening up the economy may sound quite interesting to the ear, rolling out extended trading hours through pilot programmes without...

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