We can create jobs by supporting and buying local

Friday, April 25, 2025 | 590 Views |

Research has shown that there is apparent lack of confidence on local products and services. A study done by Brand Africa and released in the last quarter of 2024 reveals that only 36% of locals committed their loyalty to local brands. Is this a clear show of lack of confidence in local products?

What exactly does this mean for local products and producers? What can be done to remedy and rally locals to support their local products?

In the last couple of years, there have been measures put in place to raise awareness of local products and services and concerted efforts to rally the nation to know, appreciate, embrace and buy local products.

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We can create jobs by supporting and buying local

Research has shown that there is apparent lack of confidence on local products and services. A study done by Brand Africa and released in the last quarter of 2024 reveals that only 36% of locals committed their loyalty to local brands. Is this a clear show of lack of confidence in local products?