KBL and the Orange 'aliens'

Kgalagadi Breweries Limited (KBL) recently revealed that the placing of the people dressed in orange suits in strategic locations around Botswana was a part of their marketing strategy to relaunch its cider, Core Original.

Speaking at a recent press briefing, KBL Marketing Director Amakura Erbynn said although Core Original was launched in 2011 and had its name changed from Core Cider to Core Original, it was never marketed extensively. She said after the name change they had to settle for sometime so that people could be familiar with the name change.She added: "Core Original is one KBL brand that has the potential to do well, and with the advertising we are putting in now it will reach its potential."