Cabinet Divided Over National Branding Logo

Monday, February 04, 2008

Cabinet could not reach consensus at a presentation made to it on the 'Brand Botswana' logo presented by Horizon Ogilvy and Mather, the company which won the tender to design it, according to the managing director, Mathata Gasennelwe.

Cabinet was not certain about whether to highlight the country's main revenue earner, diamonds, the zebra or the national colours, Gasennelwe told a press conference on the brand.

The main aim of the workshop was to inform the media about the brand and how it can help in educating the nation.

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