BTB Goes to BBC World Service

The deal has been sealed by the Botswana Tourism Board (BTB) at a bargain price under bulk advertising. The 671 video slots of 30 seconds each have been spread across North America, Europe and Africa. BBC America (North America) gets 224 slots, Europe has 225 slots while the Africa service had 222, BTB official Keitumetse Setlang has said.

The advertising drive coincides with the world recession, which analysts say will affect tourism activities adversely as consumers cautiously preserve cash and cut on luxury expenditure. This state of affairs has already hit Botswana hard because it affected the country's economic lifeblood - diamond - in the last quarter of 2008.