BDP denies snubbing private press in election campaign

BDP executive assistant, Lee Lesetedi said that this is not a deliberate attempt to deny the private press adverts because they chose the Daily News to exploit the advantages it has.  He said they prefer to advertise with the Daily News because it is free and reaches the masses. Lesetedi said this is their marketing strategies and not a snub to the private press. He declined to disclose their advertising campaign budget for the elections.

Of late the BDP has been splashing full colour adverts in the Daily News to announce its star rallies or launch of candidates. At times, the party places four pages in one edition.