�50 Minutes for Children� drive gains momentum

Wednesday, July 06, 2016

The United Nations Children’s Emergency Fund (UNICEF) has called on Botswana to accelerate the uptake of the “50 Minutes for Children” campaign, an awareness drive on children’s rights launched at the end of last month.

The UN agency says the campaign challenges the widely held narrative that children’s rights are a borrowed Western ideology aimed at giving children rights over their parents.

UNICEF Botswana head of external communications and advocacy, Tuduetso Kelapile said the initiative must not be viewed as a foreign concept, but as a continuum and revival of the Setswana notion of collectivism in child raising.

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�50 Minutes for Children� drive gains momentum

The United Nations Children’s Emergency Fund (UNICEF) has called on Botswana to accelerate the uptake of the “50 Minutes for Children” campaign, an awareness drive on children’s rights launched at the end of last month.