Style wars cross borders

Friday, July 11, 2025 | 440 Views |

Revellers at Durban July posing for a picture

What was once South Africa’s race day has grown into Southern Africa’s most contested cultural runaway. During the Durban July 2025 edition, fashion was not just fabric, it was a statement, strategy, and soft power.

Across the lawns of Greyville, regional identities clashed, negotiated, and paraded in sequins, beads, and gold-threaded dreams.

This year’s July event saw a surge in cross-border creative presence, thanks in part to Durban Tourism’s partnership with Air Botswana. The initiative made it possible for designers, stylists and cultural influencers from Botswana and beyond to take part in the occassion not as spectators, but as players.

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Style wars cross borders

What was once South Africa’s race day has grown into Southern Africa’s most contested cultural runaway. During the Durban July 2025 edition, fashion was not just fabric, it was a statement, strategy, and soft power.