Serumola thrives despite skepticism :: Mmegi Online

In a world where traditional career paths often dominate, venturing into unfamiliar industries can be met with a lot of skepticism. But Lorato Serumola defied the odds by diving headfirst into the balloons and flowers industry establishing Glamlooms.

Glamlooms specialises in balloons and flower decorations. In an interview with Arts&Culture this week, Serumola, 52, stated that her passion kept her going when she conceptualised the plans to dive into the balloons and flowers industry. “In life when you start these kinds of ventures, it is always a struggle and running a business of this kind was deemed to be hard.

And I think the most important thing that worked for me was my passion because I enjoy doing what I love and this was the industry I chose for myself,” she said. The quinquagenarian further disclosed that what was her beacon of hope was how the industry was deemed to be trivial with almost no one yearning to explore the industry.