Podcasting on the rise

We are not part of the industry, we were cast out, nobody wanted us, we created our own lane,” MacG of one of South Africa’s leading podcast Podcast and Chill revealed recently after a backlash follwoing the interview he did with Jub Jub. Podcasting has over the years faced hurdles and a few podcasters like MacG stuck around and became part of a tiny platform that has now blossomed into an industrious platform. The pandemic year of 2020 exposed the risks and weaknesses in various sectors and has triggered the start of a whole new podcasting era. While podcasting is really big in other countries, in Botswana it is slowly but gradually growing in visibility and attracting a wider range of participants.

What started as a quiet online backwater is now increasingly growing in importance, drawing the attention of audiences and moneyed interests alike. The medium is heading into a future where it has firmly become part of the broader entertainment industrial complex.