Naijaboy imports Naija sound to Botswana


The ecstatic Afro pop Naija sound has finally found its way here through Nigerian native artist Toby Naijaboyí Okike, who is based in Botswana.

The 19-year-old musician-cum-producer, who relocated to Botswana to pursue his studies, said his love for his native country music propelled him to delve into the genre. 

Naijaboy produces his own music, at Trap House Music entertainment as an independent artist.

He shared that he learnt about music production at the missionary high school he attended, where they were encouraged to learn to play different musical instruments.

The Lagos born musician burst onto the local scene several weeks ago when he performed his unreleased track Anacoda on Botswana television entertainment show, Flava Dome. After his performance, social networks were abuzz as many people enquired who he was.

The song Anaconda will be officially released on February 13 across all radio stations and online. Naijaboy said he was also looking forward to releasing an album later this year. He added that he would like to feature his role model, Nigerian maestro Flava, and former My Star contestant, Amantle. 

The energetic teenager also noted that he wanted to create solid relations with local audiencesí and create music that would appeal to them. He encouraged local artists to market their craft internationally to develop a global audience, the same way his Nigerian peers, Davido, Dí banj and Tiwa Savage were doing.

The Nigerian artist is currently affiliated with DJ Crispinís Crispy Fresh Music Group.

According to their agreement, the latter promotes Naijaboyís branding, marketing and performance bookings.

Editor's Comment
What about employees in private sector?

How can this be achieved when there already is little care about the working conditions of those within the private sector employ?For a long time, private sector employees have been neglected by their employers, not because they cannot do better to care for them, but because they take advantage of government's laxity when it comes to protecting and advocating for public sector employees, giving the cue to employers within the private sector...

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