Veteran musician Socca Moruakgomo urged fellow musicians to pull up their socks and take their music craft seriously and professionally during the launch of Botswana International Music Conference (BIMC) at President Hotel on Monday.
“Being an artist is about how you behave and the message you convey,” he said. “Some of you are killing the industry by accepting low pay from promoters, accepting payments between P 50,00 and 10,000.”
He urged musicians to follow professional work ethics because at the end of the day it is music that puts food on their tables.
“After producing my album I spent some time without releasing it because I did not have a distribution company I had to be patient till I found one to assist me with distribution,” he said.
Moruakgomo pleaded with the musicians to embrace good and healthy living, stating that their health lifestyle had a strong impact on their performances and how they delivered music.
A number of musicians and producers of various music backgrounds attended the launch. They included Clement Jackson, Mosako, Bang Gae crew, DJ Chrispin and La Timmy to mention just a few.