GIMC partners with media brand Trace
Tuesday, April 23, 2019

TRACE offers TV channels, FM radio, mobile services, and events to millennials and young adults. TRACE Africa takes pride in being an authority on what is hot on the continent and gives artists from the continent a world-class platform.
The partnership will contribute to the development of the local industry and give Batswana artists a platform to shine on the world stage. TRACE team will be on-hand at the festival to speak to some of Botswana’s hottest artists and GIMC attendees.
We are told of massive spin-offs for hosting countries, which we assume was the catalyst behind putting in the bid.We are not too sure if it is a one-size fits all, where any hosting nation reaps the benefits or it’s on a case-by-case basis.There are arguments from both ends, with hosting a sure way to accelerate infrastructure development and a guaranteed cash flow during the 30-days of the tournament.There is a bump in employment creation...