Furthermore, Chelane explained that before starting her crocheting business, she began designing and selling Ankara jewelries through which she eventually grew and ended up designing clothes and crocheting. She pointed out that she desired to see her clothing line grow into a big company with branches beyond Botswana borders and partake in international fashion show ramps. This multi talented self-taught hairdresser, fashion designer and make-up artist markets her business through social media platforms where she gets positive response and support from the public.
However, she pointed out that COVID-19 affected her since customers rarely ever go out to socialise as her clothing line is designed specifically for outgoing and fashionable clients. She explained that before the pandemic, she had many clients since festivals and events were running. “The main challenge is that I do not have a good space or workshop where I can freely do my job. I also do not have funds or sponsors so it is hard because when a customer places an order I am forced to buy material out of my pocket.