Businesses should embrace pride mark

Kutlo Moagi
Kutlo Moagi

Brand Botswana has recently been embarking in a campaign that encourages local companies to have the Pride Mark logo on their branding. BusinessMonitor Staff Writer Pauline Dikuelo engaged Executive Director Brand Management about the initiative

BusinessMonitor: What is the Pride Mark logo?

Kutlo Moagi: The Pride Mark is a national symbol that signifies a commitment by an individual or group in Botswana to instil pride in the community. It links to the overall essence of ‘Pride and Progress’ that Botswana espouses. The Pride Mark is also a national marketing brand for the country and is used for Botswana promotional initiatives globally. 

Editor's Comment
Inspect the voters' roll!

The recent disclosure by the IEC that 2,513 registrations have been turned down due to various irregularities should prompt all Batswana to meticulously review the voters' rolls and address concerns about rejected registrations.The disparities flagged by the IEC are troubling and emphasise the significance of rigorous voter registration processes.Out of the rejected registrations, 29 individuals were disqualified due to non-existent Omang...

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