Chobe upbeat as tourists choose deferrals over cancellations

Chobe is one of the major players in a sector that has borne the brunt of the pandemic’s impact, with travel restrictions causing mass cancellations, revenue collapses and unemployment. Hospitality and tourism are amongst major contributors to the country’s foreign currency, employment and overall economy. Chobe CEO, John Gibson said the group had successfully pushed a marketing strategy around ‘don’t cancel, defer’.

“The marketing push of ‘don’t cancel, defer’ has been largely successful with more than 70% of the confirmed bookings that were scheduled to travel in the period of April to June 2020 deferring their travel to 2021,” he told investors in a commentary accompanying the recently released full-year results.