Emerging fashionista uses local celebrities to market products

According to the history of denim, the first people to wear Levi Strauss worked with picks and shovels, but today the label is worn by many famous people in the world, who include, Russian mining magnate, Roman Abramovich.  So it comes as no surprise when the brainchild behind Ghetto Kasi Laam label, Ncenga (24) from the low-income location of Monarch took a cue from people who invented Levi Strauss with the hope of creating a brand that would be recognised worldwide like Levi Strauss.

Ncenga said he signed contracts with local artists such as Acuz a Zion-Kwasa artist (real name Kuda Manyenyengwa) and Ofentse Mathambo, who is known in music circles as Boiterg to wear his merchandise during shows. Another artist who has entered into a contract with Ncenga is Bon Fella Records owner, Solomon ‘Chase’ Mabutho.