Taking pride in being an African child

Only last week I was getting out of a local shop, after trying my luck at shopping for some products which I perceived to be ideal for a friend’s gift pack when some advert caught my attention. It had some illustrations and words that promoted transformation from black skin to light skin. It even graphically suggested black skin to be more imperfect than light skin. The message was clearly an anti-black skin campaign.

I had been aware of some individuals who had bleached their skin white but never really associated their choices with the effects of marketing. It was this anti-black skin campaign that triggered my curiosity to start doing my own investigations to find out if black skin was really a big issue, especially in predominantly black communities and from that, I learned quite a lot.