Rollers have raised the bar

Friday, August 01, 2014

For a long time, many of us have always looked at South Africa’s soccer, club Kaizer Chiefs with envy.

It is a club many in South Africa and the continent bench mark on when it comes to marketing and branding. It is branding that properly positions an organisation well in the market and creates lots of good will.

I was therefore thrilled and happy to see Township Rollers living that dream on Sunday. I do not want to call its financiers sponsors but partners.

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Rollers have raised the bar

For a long time, many of us have always looked at South Africa’s soccer, club Kaizer Chiefs with envy.