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New De Beers’ CEO plans downstream partnership with Botswana

Tuesday, May 23, 2023 | 8690 Views |

New broom: Cook during his meeting with local media last week PIC: MBONGENI MGUNI

De Beers’ new CEO, Al Cook, believes room exists for the diamond giant and Botswana to leverage on their brands and jointly pursue opportunities in the jewellery retail market, the much-desired Promised Land government is pushing for a foothold in. Staff Writer, MBONGENI MGUNI reports

Sharing his list of priorities as the new CEO in his first meeting with local media recently, Al Cook spoke about a plan he said Batswana would “be hearing a lot more about”.

“It is about how we expand along the value chain towards retail, towards the point where someone puts a beautiful piece of jewellery on their finger or bracelet or necklace,” he said.

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