KAZA unveils new marketing brand

Sunset cruise: The Chobe River’s beauty is an enduring visual spectacle. The entire KAZA region, with its wetlands and abundant species, is a renowned global wonder
Sunset cruise: The Chobe River’s beauty is an enduring visual spectacle. The entire KAZA region, with its wetlands and abundant species, is a renowned global wonder

LIVINGSTONE, ZAMBIA: The Kavango Zambezi (KAZA)* Transfrontier Conservation Area (TFCA) on Wednesday launched its transformative new destination brand, “Rivers of Life,” during a landmark event at the KAZA Heads of State Summit in Livingstone, Zambia.

The unveiling of the new tourism destination brand marks a pivotal moment in the region’s journey towards promoting conservation, sustainable tourism, and community empowerment in the respective TFCA components across the five partner countries – Angola, Botswana, Namibia, Zambia and Zimbabwe.

Spanning an area of approximately 520,000 square kilometres, the KAZA TFCA is the world’s largest terrestrial transfrontier conservation area. The new brand embodies the region’s rich biodiversity, iconic wildlife, vibrant cultures, and the life-giving rivers that connect it all.


Editor's Comment
Stop the children killing madness!

The incident comes on the heels of a similar one where a father murdered his two toddlers in Francistown. As we grapple with the shock and sorrow of this loss, it is essential to address the underlying issues that led to such a horrific outcome.Our hearts go out to the innocent victims, the three boys aged 13, 10, and eight who lost their lives in circumstances that defy comprehension. Their deep cuts and untimely demise have left a scar on the...

Have a Story? Send Us a tip
arrow up