KAZA unveils new marketing brand

Sunset cruise: The Chobe River’s beauty is an enduring visual spectacle. The entire KAZA region, with its wetlands and abundant species, is a renowned global wonder
Sunset cruise: The Chobe River’s beauty is an enduring visual spectacle. The entire KAZA region, with its wetlands and abundant species, is a renowned global wonder

LIVINGSTONE, ZAMBIA: The Kavango Zambezi (KAZA)* Transfrontier Conservation Area (TFCA) on Wednesday launched its transformative new destination brand, “Rivers of Life,” during a landmark event at the KAZA Heads of State Summit in Livingstone, Zambia.

The unveiling of the new tourism destination brand marks a pivotal moment in the region’s journey towards promoting conservation, sustainable tourism, and community empowerment in the respective TFCA components across the five partner countries – Angola, Botswana, Namibia, Zambia and Zimbabwe.

Spanning an area of approximately 520,000 square kilometres, the KAZA TFCA is the world’s largest terrestrial transfrontier conservation area. The new brand embodies the region’s rich biodiversity, iconic wildlife, vibrant cultures, and the life-giving rivers that connect it all.


Editor's Comment
Micro-procurement maze demands urgent reform

Whilst celebrating milestones in inclusivity, with notably P5 billion awarded to vulnerable groups, the report sounds a 'siren' on a dangerous and growing trend: the ballooning use of micro-procurement. That this method, designed for small-scale, efficient purchases, now accounts for a staggering 25% (P8 billion) of total procurement value is not a sign of agility, but a 'red flag'. The PPRA’s warning is unequivocal and must be...

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