KAZA unveils new marketing brand

Sunset cruise: The Chobe River’s beauty is an enduring visual spectacle. The entire KAZA region, with its wetlands and abundant species, is a renowned global wonder
Sunset cruise: The Chobe River’s beauty is an enduring visual spectacle. The entire KAZA region, with its wetlands and abundant species, is a renowned global wonder

LIVINGSTONE, ZAMBIA: The Kavango Zambezi (KAZA)* Transfrontier Conservation Area (TFCA) on Wednesday launched its transformative new destination brand, “Rivers of Life,” during a landmark event at the KAZA Heads of State Summit in Livingstone, Zambia.

The unveiling of the new tourism destination brand marks a pivotal moment in the region’s journey towards promoting conservation, sustainable tourism, and community empowerment in the respective TFCA components across the five partner countries – Angola, Botswana, Namibia, Zambia and Zimbabwe.

Spanning an area of approximately 520,000 square kilometres, the KAZA TFCA is the world’s largest terrestrial transfrontier conservation area. The new brand embodies the region’s rich biodiversity, iconic wildlife, vibrant cultures, and the life-giving rivers that connect it all.


Editor's Comment
Oh what a State funeral!

That rare sight deserves heartfelt praise, not only for President Duma Boko and his administration, but also for the Botswana Democratic Party (BDP), the Umbrella for Democratic Change (UDC), the Mogae family, and the entire country.President Boko’s decision to grant a full state funeral to a man who belonged to a rival party was a mark of true statesmanship. He recognised that national leadership carries a weight that belongs to the whole...

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