KAZA unveils new marketing brand

Sunset cruise: The Chobe River’s beauty is an enduring visual spectacle. The entire KAZA region, with its wetlands and abundant species, is a renowned global wonder
Sunset cruise: The Chobe River’s beauty is an enduring visual spectacle. The entire KAZA region, with its wetlands and abundant species, is a renowned global wonder

LIVINGSTONE, ZAMBIA: The Kavango Zambezi (KAZA)* Transfrontier Conservation Area (TFCA) on Wednesday launched its transformative new destination brand, “Rivers of Life,” during a landmark event at the KAZA Heads of State Summit in Livingstone, Zambia.

The unveiling of the new tourism destination brand marks a pivotal moment in the region’s journey towards promoting conservation, sustainable tourism, and community empowerment in the respective TFCA components across the five partner countries – Angola, Botswana, Namibia, Zambia and Zimbabwe.

Spanning an area of approximately 520,000 square kilometres, the KAZA TFCA is the world’s largest terrestrial transfrontier conservation area. The new brand embodies the region’s rich biodiversity, iconic wildlife, vibrant cultures, and the life-giving rivers that connect it all.


Editor's Comment
Depression is real; let's take care of our mental health

It is not uncommon in this part of the world for parents to actually punish their children when they show signs of depression associating it with issues of indiscipline, and as a result, the poor child will be lashed or given some kind of punishment. We have had many suicide cases in the country and sadly some of the cases included children and young adults. We need to start looking into issues of mental health with the seriousness it...

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