KAZA unveils new marketing brand

Sunset cruise: The Chobe River’s beauty is an enduring visual spectacle. The entire KAZA region, with its wetlands and abundant species, is a renowned global wonder
Sunset cruise: The Chobe River’s beauty is an enduring visual spectacle. The entire KAZA region, with its wetlands and abundant species, is a renowned global wonder

LIVINGSTONE, ZAMBIA: The Kavango Zambezi (KAZA)* Transfrontier Conservation Area (TFCA) on Wednesday launched its transformative new destination brand, “Rivers of Life,” during a landmark event at the KAZA Heads of State Summit in Livingstone, Zambia.

The unveiling of the new tourism destination brand marks a pivotal moment in the region’s journey towards promoting conservation, sustainable tourism, and community empowerment in the respective TFCA components across the five partner countries – Angola, Botswana, Namibia, Zambia and Zimbabwe.

Spanning an area of approximately 520,000 square kilometres, the KAZA TFCA is the world’s largest terrestrial transfrontier conservation area. The new brand embodies the region’s rich biodiversity, iconic wildlife, vibrant cultures, and the life-giving rivers that connect it all.


Editor's Comment
A promising step for public schools, but...

For too long, the state of many public schools has been a source of shame. We have all seen the pictures and heard the stories of broken windows, unreliable water and electricity, topped by classrooms that are not fit for proper learning. The establishment of the Education Infrastructure and Management Company Ltd (EIMC) signals that authorities are finally ready to take this problem seriously. We must commend the government for this initiative....

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