Mmegi

Inside Choppies’ strategy to lift consumer confidence

Seeking win wins: Ottapathu PIC.KENNEDY RAMOKONE
Seeking win wins: Ottapathu PIC.KENNEDY RAMOKONE

An index tracking average food prices shows the horrors consumers are facing. The country’s largest grocer with 113 stores, says Batswana are moving to bulk purchases, delaying non-essentials and ditching luxuries. CEO, Ramachandran Ottapathu, says Choppies is ready to help the consumers who built it. He spoke to MBONGENI MGUNI & SHARON MATHALA

The numbers gathered, analysed and produced monthly by Statistics Botswana don’t tell the full story.

For instance, the data agency’s figures say annual food inflation as at August was five percent, from 4.3% in July. The index assigns weights on various categories of food and measures the average movements in prices through the year.

Editor's Comment
Boko should stop the fighting and start the delivering

With his theme of 'Delivering on Our Promise, One Step at a Time', he sought to project an image of a focused, determined leader building a new ‘Rome’. Sadly, parts of his speech were not about laying bricks, but about settling old scores.It is deeply worrying that a head of government would use such a pivotal national address to launch another bitter broadside against the media and his political detractors. His portrayal of the...

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