Mmegi

Inside Choppies’ strategy to lift consumer confidence

Seeking win wins: Ottapathu PIC.KENNEDY RAMOKONE
Seeking win wins: Ottapathu PIC.KENNEDY RAMOKONE

An index tracking average food prices shows the horrors consumers are facing. The country’s largest grocer with 113 stores, says Batswana are moving to bulk purchases, delaying non-essentials and ditching luxuries. CEO, Ramachandran Ottapathu, says Choppies is ready to help the consumers who built it. He spoke to MBONGENI MGUNI & SHARON MATHALA

The numbers gathered, analysed and produced monthly by Statistics Botswana don’t tell the full story.

For instance, the data agency’s figures say annual food inflation as at August was five percent, from 4.3% in July. The index assigns weights on various categories of food and measures the average movements in prices through the year.

Editor's Comment
Let's show compassion to baby Asli

Her story is heartbreaking not only because she is fighting for her life at such a tender age, but because her parents have spent months navigating a medical journey filled with uncertainty, delays, and rising fear.What began as something that seemed as simple as jaundice has escalated into a life-threatening condition that now requires an urgent liver transplant.For Asli’s parents, the reality is devastating. They are not asking for luxuries...

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