Mmegi

Inside Choppies’ strategy to lift consumer confidence

Seeking win wins: Ottapathu PIC.KENNEDY RAMOKONE
Seeking win wins: Ottapathu PIC.KENNEDY RAMOKONE

An index tracking average food prices shows the horrors consumers are facing. The country’s largest grocer with 113 stores, says Batswana are moving to bulk purchases, delaying non-essentials and ditching luxuries. CEO, Ramachandran Ottapathu, says Choppies is ready to help the consumers who built it. He spoke to MBONGENI MGUNI & SHARON MATHALA

The numbers gathered, analysed and produced monthly by Statistics Botswana don’t tell the full story.

For instance, the data agency’s figures say annual food inflation as at August was five percent, from 4.3% in July. The index assigns weights on various categories of food and measures the average movements in prices through the year.

Editor's Comment
Human rights are sacred

It highlights the need to protect rights such as access to clean water, education, healthcare and freedom of expression.President Duma Boko, rightly honours past interventions from securing a dignified burial for Gaoberekwe Pitseng in the CKGR to promoting linguistic inclusion. Yet, they also expose a critical truth, that a nation cannot sustainably protect its people through ad hoc acts of compassion alone.It is time for both government and the...

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