Inside Choppies’ strategy to lift consumer confidence

Friday, October 10, 2025 | 290 Views |

Seeking win wins: Ottapathu PIC.KENNEDY RAMOKONE

An index tracking average food prices shows the horrors consumers are facing. The country’s largest grocer with 113 stores, says Batswana are moving to bulk purchases, delaying non-essentials and ditching luxuries. CEO, Ramachandran Ottapathu, says Choppies is ready to help the consumers who built it. He spoke to MBONGENI MGUNI & SHARON MATHALA

The numbers gathered, analysed and produced monthly by Statistics Botswana don’t tell the full story.

For instance, the data agency’s figures say annual food inflation as at August was five percent, from 4.3% in July. The index assigns weights on various categories of food and measures the average movements in prices through the year.

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