Dreams of a consumer activist

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When he dreams of the future, Wankie Wankie, the chairperson of Botswana Consumer Centre for Advocacy Research and Orientation (BCCARO) has a vision of police officers enforcing food hygiene at public eateries and consumers boycotting businesses that exploit them. He says a certain supermarket in Gaborone farms cockroaches on a commercial scale and on a normal business day, sells rotten fruit. If Botswana had a strong consumer movement, that supermarket would have been severely punished or put out of business long ago, he says.

"All we would do is tell the management that 'if you don't comply with health standards, we would boycott your supermarket until you do'. The supermarket would lose hundreds of thousands of pula and would be forced to change its practices to comply with the law," Wankie says.

He gives the example of consumer groups in the United Kingdom, which are so powerful that they can undertake campaigns to have unhealthy foods banned. Indeed consumers organised into a single unit can be a formidable voice.

Editor's Comment
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