This year marks the 86th year of contribution by graphic design to the current world's socio-economic status, peace and stability. On a daily basis, we are constantly bombarded with visual information of all kinds, transmitting messages in different tones, shapes and forms. This cannot escape Botswana, because in this global village everyone communicates. Television, the internet, books, magazines, newspapers, and outdoor signs all form a visual look that is and will continuously leave a mark in our contemporary lives. In all these, there is a mark of graphic design.
In Botswana, the history of graphic design is new. We should strive to be on a fast-learning curve. Botswana cannot be left behind in this global village, we need to stay on top of our game. There is a need to learn even from lost opportunities. For example; 'The Buy Botswana' campaign, a brilliant project was failed by graphic design. The project lacked visual appeal. The Vision 2016 logo is yet another logo which is a let down. It lacks visual discipline, accuracy and visual rhetoric. The logo fails to inspire the vision that it is supposed to represent and express. The 40th Botswana independence celebration logo was not a proper reflection of what Botswana designers are capable of doing.
