De Beers’ steps up ‘wheat-from-chaff’ strategy against Russia

Seeking value: De Beers wants its stones to stand out to retailers and consumers alike PIC: MORERI SEJAKGOMO
Seeking value: De Beers wants its stones to stand out to retailers and consumers alike PIC: MORERI SEJAKGOMO

A few months after launching an initiative that gives jewellery retailers a blockchain-backed assurance of the source of their rough diamonds, De Beers is stepping up its traceability efforts to consumers, where the battle between “good and bad” diamonds is ultimately won and lost. Staff Writer, MBONGENI MGUNI explains

One of the world’s leading publications, The New York Times, this week ran an article on Russia’s efforts to prevent the Kimberley Process or any other organisation from labelling its diamonds as “conflict or blood”.

Part of the article reads: “Because of loopholes and technicalities, so-called ethical diamonds don’t really exist, many jewellers acknowledge.”

Editor's Comment
Happy Independence!

We are 56 years old and what do we have to show for it? Looking at where Botswana started and where it is today, there are a lot of developments, but whether the developments match the number of years we have enjoyed as a country is a topic for another day.The fact that cannot be denied is we have seen major developments, but we are still lacking in several pertinent areas.Our beautiful country imports almost everything. We import fuel, food,...

Have a Story? Send Us a tip
arrow up