Botswana is Toyota country

In southern Africa, Toyota rules. It is easily identifiable from any angle and distance. In fact one can confidently say that anyone alive in Botswana who has ever been in a vehicle it must have been a Toyota. They are as popular as Radio Botswana (RB)1.

Anyone who claims to have never listened to RB1  either by choice or default is, well, very untruthful to put it mildly. It has been said before and I will say it again - Botswana is Toyota country. Of the next 10 vehicles that will pass by any road you are currently traversing, it is impossible that a Toyota of any kind would not be among them. And that is a dare, provided you are in Botswana.So when you are a manufacturer of anything and your goods are more popular than yourself, a firm favourite of war lords, taxi operators and the Botswana government, then you know you are on point. But therein lays the catch, the fly in the ointment of an otherwise fine brew.

Well, Toyota has just that very annoying mosquito and it is in the form of their design language. Of late Toyotas seem bland at best and staid with seemingly no inspired outputs within their ranks whatsoever. Yes, they are selling units by the droves, but so are Mazda and Ford, Nissan and Chevrolet. Yes, they rely on their history and reputation as a sure bet against these other players but that alone won't convince everyone who is willing to part with their hard earned mullah. Let us take a quick lesson with something that all of us use day by day; cellphones.  Back in the 1990s Nokia was a giant personal phone maker. It was rolling out stuff that was both durable and reliable and it looked like nothing could stop them. Nobody knew about iphone or how good Samsung would turn out to be, never mind Blackberry, but right now they are the respective leaders of the handheld phone with Nokia trailing far below, especially with the youngsters who are the ones that use this stuff a lot.

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