Booze economy going strong despite tight budgets :: Mmegi Online

In a tightening economy where households are trimming budgets and businesses are feeling the squeeze, one sector won’t succumb to the downturn and that is the booze economy. Recent official figures from producers showed strong sales year on year, writes TIMOTHY LEWANIKA

Recent full year results published by the country’s leading brewery confirm one fact that researchers have always known: when times get tough, people drink or rather Batswana drink.

The full year 2025 financial results for Sechaba Brewery Holdings Limited (SBHL) show that business has been positive and expanding despite economic headwinds. The group posted a 19% jump in net profit, driven largely by stronger returns from its associate, Kgalagadi Breweries Limited (KBL), whose sales are now approaching closer to the P3 billion mark.

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