Zurich rebrands to Bryte Insurance

O'Neil says they want to benchmark in the region
O'Neil says they want to benchmark in the region

Following its acquisition by the Canadian- based Fairfax Financial Holdings Limited last year, Zurich Insurance has now rebranded to Bryte Insurance.

Speaking during the launch recently, Bryte Insurance chief executive officer, Edwyn O’Neil expressed their excitement about the new brand noting that their ambition is to penetrate the Southern African market, while investing in the development of a transformed generation of new insurance practitioners.

“We are delighted to introduce our new brand to the Southern Africa market taking the best of our legacy forward, our new African brand sets the tone for what we aim to achieve within the industry, with the backing of our global parent company, Fairfax,” he said.

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