Women urged to support each other in business


First Lady Neo Masisi has implored women to support each other in the world of business and the wider community. She made the call Friday in Gaborone at the launch of the third phase of Accelerating Women Owned Micro-Enterprises (AWOME), which equips women micro-enterprises with business management and life skills.

"As women, we have a responsibility to uplift and empower one another," she said. One way women can support each other, Masisi said, is to share information about the programme with others who may not yet be aware of its benefits. "By spreading the word about AWOME, we can ensure that more women have access to the resources and support they need to thrive as entrepreneurs," she added.

The First Lady also praised the programme for being a game changer for women entrepreneurs across Botswana, South Africa and Namibia. She said the success of AWOME is a testament to the impact that targeted programmes focused on women's empowerment can have on communities and economies.

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