Tourism Board to jack up regional campaign
Tuesday, March 31, 2009
Tourism, which is the second largest contributor to the GDP, has already experienced a 19-percent drop in arrivals as the global financial crisis stings deeper, forcing BTB to re-examine its geographic focus and elevate southern Africa to the status of a "key" market "during this difficult economic situation".
"We are intensifying our regional marketing and advertising campaign because the market is less fickle compared to the overseas market," the CEO of BTB, Myra Sekgororoane, said at a recent press conference.
It underscores the indispensable role women play in our society, particularly in building strong households and nurturing families. The recognition of women as the bedrock of our communities is not just a sentiment; it's a call to action for all women to stand together and support each other in their endeavours.The society's aim to instil essential principles and knowledge for national development is crucial. By providing a platform for...