The group realised a whopping 48% sales growth, following a subdued two years. The Botswana Stock Exchange-listed grocer announced revenue of P2.8 billion, up 11% from last year. According to the latest report, Sefalana Botswana contributed 57% and 29% of the group’s revenue and profit before tax respectively, as they opened two new stores in Kazungula and the largest Shoppers Store at Setlhoa, along the A1 road, where they also opened their first petrol station and quick shop. Sefalana also announced they will be replicating the Setlhoa example with the relocation of their Broadhurst store to a strategic location along the A1 road, where it will be more convenient for drive-by customers. The relocation is expected to be complete after 12 months, but the deputy CEO said the site for their second A1 road store has been secured while the Broadhurst one has also found a taker.
Announcing their half-year results on Thursday in Gaborone, Sefalana also waxed lyrical about their beverage division, as their milk product surpassed expectation with over a million sales in December alone, as market demands soared.
