Sechaba profits grow as it regains market share

Announcing its results for the year ended 31 March 2012, Sechaba says following years of declining demand as consumers turned to cheaper imports, total sales for the year grew by 6.8 percent in the period under review.

"Sales for KBL, which was hit harder by the levy imbalance, grew by 8.6 percent and BBL products sales rose by five percent. Our alcoholic beverages brands continued to regain market share during the year, benefiting from the correction in the initially flawed levy calculation model, which resulted in a levelled playing field.