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Safari Compass: Driving Botswana’s self-drive safari revolution

Tuesday, August 26, 2025 | 600 Views |

Safari Compass has entered Botswana’s tourism industry with a bold ambition to redefine the self-drive safari experience by providing affordable, fully-kitted 4x4 vehicles tailored for both adventure seekers and corporate clients.

The company boasts a fleet of brand new Toyota GD6 Hilux vehicles, designed and equipped to handle Botswana’s rugged terrains whilst ensuring comfort and reliability.

The founder’s inspiration came from a simple observation. Narrating his journey, Safari Compass founder Sonny Serite said during one of his bush trips, he noticed that many international tourists were hiring vehicles in Namibia or South Africa, even though their itineraries were largely Botswana-focused.

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