New insurer receives warm market response

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BIHL Sure, a short-term insurance company launched late last month, says preliminary legwork shows a warm reception from a market characterised by cut-throat competition and over-population.

The company is a wholly owned Botswana Insurance Holdings Limited (BIHL) subsidiary and will offer specialised products such as legal insurance, as well as generalised services such as business, motor and household cover.

BIHL Sure CEO, John Haenen said the new kid on the block had survived its first few weeks in one of the country's most competitive sectors. "The response has been very good so far even though there was a long weekend after we launched," he told Business Monitor last week. "The response has generally come from the broking market which we expected and we are still talking to them. "We have been a little surprised at the business that has been offered to us, although we should not be because people know who we are in the market.

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