Natural diamonds dazzle Hollywood at Oscars
Tuesday, March 24, 2026 | 250 Views |
Shining bright: Some of the celebrities who wore natural diamonds at the Oscars PIC GETTY IMAGES
Several celebrities wore the Desert Diamonds “beacon” of jewellery collection launched by De Beers. A beacon is a jewellery concept that enables various industry players to participate in a category marketing initiative.
Desert Diamond was De Beers first beacon in more than a decade and represents a return to strong industry-wide marketing.
“In any moment of decision, the best thing you can do is the right thing.”– Theodore RooseveltThrough the two-day event, over 700 athletes from 40 countries, and multitudes of spectators gathered in Gaborone to witness a world-class sporting spectacle.Beyond the medals and performances on the track, Botswana won something equally important: international respect. One of the key pillars behind the success was the sterling work done by the...