Mmegi

Natural diamonds dazzle Hollywood at Oscars

Shining bright: Some of the celebrities who wore natural diamonds at the Oscars PIC GETTY IMAGES
Shining bright: Some of the celebrities who wore natural diamonds at the Oscars PIC GETTY IMAGES

Stones from Botswana were amongst jewellery worn by celebrities that dazzled crowds at last week’s Academy Awards, as natural diamonds once again proved their incomparable status as the ultimate expression of timeless value and beauty.

Several celebrities wore the Desert Diamonds “beacon” of jewellery collection launched by De Beers. A beacon is a jewellery concept that enables various industry players to participate in a category marketing initiative.

Desert Diamond was De Beers first beacon in more than a decade and represents a return to strong industry-wide marketing.

Editor's Comment
Kudos to Botswana Police Service, other security entities

“In any moment of decision, the best thing you can do is the right thing.”– Theodore RooseveltThrough the two-day event, over 700 athletes from 40 countries, and multitudes of spectators gathered in Gaborone to witness a world-class sporting spectacle.Beyond the medals and performances on the track, Botswana won something equally important: international respect. One of the key pillars behind the success was the sterling work done by the...

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