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Natural diamonds dazzle Hollywood at Oscars

Shining bright: Some of the celebrities who wore natural diamonds at the Oscars PIC GETTY IMAGES
Shining bright: Some of the celebrities who wore natural diamonds at the Oscars PIC GETTY IMAGES

Stones from Botswana were amongst jewellery worn by celebrities that dazzled crowds at last week’s Academy Awards, as natural diamonds once again proved their incomparable status as the ultimate expression of timeless value and beauty.

Several celebrities wore the Desert Diamonds “beacon” of jewellery collection launched by De Beers. A beacon is a jewellery concept that enables various industry players to participate in a category marketing initiative.

Desert Diamond was De Beers first beacon in more than a decade and represents a return to strong industry-wide marketing.

Editor's Comment
Don't let FMD outbreak drag on

Acting Agriculture Minister, Edwin Dikoloti, is right in saying opening an export-ready facility whilst Foot and Mouth Disease (FMD) is still spreading would risk getting the whole country blacklisted before a single carcass leaves the door.A ban like that would break the already stressed nation. So, the postponement, painful as it is, is the right thing to do. The local economy is being squeezed from both ends. FMD has already slammed the door...

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