Mascom To Pump Millions Into Toyota 1000 Desert Race

The 2009 race will be on 19 and 20 June. Organisers of the event say the millions to be pumped by Mascom are second only to the sponsorship of flag-bearer Toyota, which has the naming rights by virtue of its massive sponsorship. However, Mascom has decided not to change the naming of the race, although they had the option to do so. Race organisers say instead Mascom will paint the city yellow, its trademark colour.

Throughout the route of the 2009 race, it will be Mascom adverts all the way up to the halfway stop, which is still being finalised. The out-going Chairman of the 4-Wheel Drive Club of Southern Africa, Skeen Drummond, has described Mascom sponsorship as being second only to Toyota's.