"Legal Guard forms a cornerstone of Sure. It has been strong in the market and last year we had more than doubled customers," said Haenen, "Sure believes there is always space in a market for a company that strives to do things better. We are always looking for new and pioneering ways to transform the short-term insurance market". The product can underwrite mining risks, with the expertise of insurance re-insurer to back underwriting decisions.Currently, new legal insurance firm, LegalWise is set to offer Legal Guard formidable competition.
However, BIHL's Legal Guard, which is estimated to have 80 percent of the market share, announced that it would engineer its products in order to offer a broader range of services to customers. Haenen said Sure has been able to emerge as the best product in the market, with two new products already out in the market, Income Insurance and Travel Insurance. BIHL Sure marketing director Ben Tobedza said Income Insurance covers against loss of income, either through retrenchment or dismissal."We will give you a salary for six months," said Tobedza. Travel insurance covers problems that a customer may encounter while travelling, be it environmental conditions or loss of luggage. "If you lose your luggage, we will pay you for the loss. A customer has to inform us every time he is travelling," said Tobedza.Sure offers specialised products such as legal insurance as well as generalised services like business, motor and household cover.
