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Future looks promising for motlopi-made Sheroo Coffee

Sheroo Coffee PIC: PHATSIMO KAPENG
Sheroo Coffee PIC: PHATSIMO KAPENG

Who can fault a local product when it fails to penetrate the market dominated by already established global brands? This is even worse in markets like Botswana where consumers are skeptical of local products as seen by calls by a number of Batswana for the government to lift moratorium on importation of 16 vegetable products from South Africa.

However, for Sheroo Coffee, the local coffee brand is gradually penetrating the local market after failing for some years.

The coffee brand, which is made from the motlopi tree, is finding traction in the market as it shares shelf space with established international brands like Jacobs, Ricoffy, Frisco and Nescafe amongst others.

Editor's Comment
Micro-procurement maze demands urgent reform

Whilst celebrating milestones in inclusivity, with notably P5 billion awarded to vulnerable groups, the report sounds a 'siren' on a dangerous and growing trend: the ballooning use of micro-procurement. That this method, designed for small-scale, efficient purchases, now accounts for a staggering 25% (P8 billion) of total procurement value is not a sign of agility, but a 'red flag'. The PPRA’s warning is unequivocal and must be...

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