Future looks promising for motlopi-made Sheroo Coffee

Sheroo Coffee PIC: PHATSIMO KAPENG
Sheroo Coffee PIC: PHATSIMO KAPENG

Who can fault a local product when it fails to penetrate the market dominated by already established global brands? This is even worse in markets like Botswana where consumers are skeptical of local products as seen by calls by a number of Batswana for the government to lift moratorium on importation of 16 vegetable products from South Africa.

However, for Sheroo Coffee, the local coffee brand is gradually penetrating the local market after failing for some years.

The coffee brand, which is made from the motlopi tree, is finding traction in the market as it shares shelf space with established international brands like Jacobs, Ricoffy, Frisco and Nescafe amongst others.

Editor's Comment
Implement the recommendations Mr. President

The nation is eagerly awaiting this report to have a glimpse of what the recommendations are like, possibly for further debate. Mr. President, it’s our ardent hope that true to your promises, the public will have an opportunity to peruse the report and see if it reflects their interests as the Commission went around the length and breadth of the country collecting views of the people with some choosing to write to the Commission’s...

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