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Future looks promising for motlopi-made Sheroo Coffee

Monday, November 14, 2022 | 440 Views |

Who can fault a local product when it fails to penetrate the market dominated by already established global brands? This is even worse in markets like Botswana where consumers are skeptical of local products as seen by calls by a number of Batswana for the government to lift moratorium on importation of 16 vegetable products from South Africa.

However, for Sheroo Coffee, the local coffee brand is gradually penetrating the local market after failing for some years.

The coffee brand, which is made from the motlopi tree, is finding traction in the market as it shares shelf space with established international brands like Jacobs, Ricoffy, Frisco and Nescafe amongst others.

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