FNBB pans for gold in customer data

Friday, September 12, 2014

“We know a lot about you. We even know things that you don’t know about yourself. That way we can even create new products that you don’t even know you need. It sounds scary huh.”

So close to being creepy as to be mistaken as a threat.

But these were just the words of First National Bank Botswana’s outgoing CEO, Lorato Boakgomo-Ntakhwana when announcing the bank’s new strategy of peering so obviously into their customers’ spending habits to sieve out information, which could turn out to have nuggets of gold.

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FNBB pans for gold in customer data

“We know a lot about you. We even know things that you don’t know about yourself. That way we can even create new products that you don’t even know you need. It sounds scary huh.”