De Beers looks to drive demand in US amidst crisis

The world's largest diamond company, De Beers, says it is putting in place a number of measures to lessen the effects of the global economic slowdown and will have to cut production if necessary.

De Beers Botswana's Public and Corporate Affairs Manager, Charmaine Muir-Revaka, says they are taking proactive steps to minimise short-term consequences of the crisis on itself and its partners.

"The focus of De Beers' response to the current challenges includes engagement of our partners and clients to ensure that the actions we take individually position the diamond industry favourably now and in future," Muir-Revaka says.

Editor's Comment
Closure as pain lingers

March 28 will go down as a day that Batswana will never forget because of the accident that occurred near Mmamatlakala in Limpopo, South Africa. The tragedy affected not only the grieving families but the nation at large. Batswana throughout the process stood behind the grieving families and the governments of Botswana and South Africa need much more than a pat on the back.Last Saturday was a day when family members said their last goodbyes to...

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