Competitiveness key to penetrating regional markets � Jefferis

Jefferis
Jefferis

Botswana firms will need to be competitive and efficient if they are to expand into the regional markets, Econsult managing director, Keith Jefferis has advised.

Speaking at a Standard Chartered Bank Botswana business banking breakfast meeting held recently, Jefferis said the majority of Botswana firms largely depend on government tenders for support, a business model that will not be effective if they want to expand regionally.

“Depending on government spending for growth is not a business model that can help Botswana companies expand into outside markets. Most of the Botswana companies that have penetrated the outside markets are run efficiently and competitively,” he said.

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