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Coca Cola’s volumes soar despite sugar tax

Fizzing up: Coca Cola Beverages Botswana enjoyed a stellar 2021 despite the sugar tax PIC www.foodingngredientsfirst.com
Fizzing up: Coca Cola Beverages Botswana enjoyed a stellar 2021 despite the sugar tax PIC www.foodingngredientsfirst.com

The country’s largest soft drinks producer, Coca Cola Beverages Botswana (CCBB), saw its net sales revenue jump nearly 23% last year, compared to 2020, despite the imposition of the sugar tax introduced on sweetened beverages.

In the Sechaba Brewery Holdings’ annual report released this week, directors said last year began with “record-breaking deliverables” in the first quarter, followed by normalised volumes in the second and third quarter, before a dip in momentum in the last three months of the year. Total volumes for the year were up 17.4% year on year and nearly eight percent above target.

Sechaba, which holds 49.9% equity in CCBB, had previously expressed concerns that the sugar levy introduced in April last year would impact the demand for its product and deflate sales volumes.

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