A large amount of media debate is sure to follow, pondering the pros and cons of increasing regional integration, what this means for competitiveness, and the impact on business and entrepreneurs.
As usual, it is likely that women and a gender perspective will be absent from all of this coverage. From a quick glance at the business pages of any newspaper it is evident that the content is male-oriented, with conventional story angles. Though the scope of coverage is improving, traditional economic analysis misses many intriguing stories about women in business and the economy, and how rapidly changing gender roles are changing the world of work forever. Business Unusual (BU), a book being launched today (August 13) as part of Women's Month celebrations in South Africa, challenges traditional notions of economic and business reporting. Looking at topics such as the hidden economies of care, the world of work and enterprise, development, globalisation and trade, budgeting and governance, this book offers unique perspectives on gender, the economy and business, and related media reporting.
