BTO in damage control campaign :: Mmegi Online

The Botswana Tourism Organisation (BTO) says it intends to market Botswana internationally as a way of countering the losses incurred by the tourism industry in the second quarter of the year. The industry is said to have suffered losses due to booking cancellations by tourists as a result of the outbreak of the Ebola disease in West Africa.

In an interview with the Mmegi Business, BTO public relations and communications manager, Keitumetse Setlang said due to the negative reporting which they had received lately from Survival International, as well as the Ebola outbreak, they had decided to embark on a restoration campaign.

“The purpose of this campaign is to influence change in the mindset on how the world views Botswana and ensure that foreign tourists should continue visiting Botswana. Furthermost, we want to ensure that we do not loose our space on the international market,” she said.

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