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Botswana hopes Dubai display outshines rivals

Shining bright: Organisers hope the interactive and virtual reality display will help highlight the country in Dubai PIC: BITC
Shining bright: Organisers hope the interactive and virtual reality display will help highlight the country in Dubai PIC: BITC

DUBAI: Inspired by telling the country’s unique story, the Botswana Pavilion at the ongoing Dubai 2020 Expo is hoping to outshine the other 191 countries at the world-leading event to market Botswana to the globe.

For the first time, all African countries are exhibiting at the Dubai Expo, which will run till March 2022. While not openly stated, different countries are competing with their displays, investment climates and opportunities for the billions of pula in opportunities available at the expo.

The Pavilion uses themed messages and creative artworks, games, promotional videos as well as exhibits that are aligned to the key messaging. The display also includes virtual reality technology and the Botswana Pavilion app. Demonstrations of weaving, jewellery making are being conducted while visitors also receive souvenirs to remember the country with.

Editor's Comment
Council leadership squabbles are failing Batswana

“A genuine leader is not a searcherfor consensus but a molder of consensus.”–Martin Luther King Jr.Personality wars at Gaborone City Council (GCC), Palapye District Council and recently at Francistown City Council are holding back developments as civic leaders are increasingly consumed by internal power struggles, personality clashes and political factionalism. The latest developments at the GCC are particularly troubling. The postponement...

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