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Botswana hopes Dubai display outshines rivals

Shining bright: Organisers hope the interactive and virtual reality display will help highlight the country in Dubai PIC: BITC
Shining bright: Organisers hope the interactive and virtual reality display will help highlight the country in Dubai PIC: BITC

DUBAI: Inspired by telling the country’s unique story, the Botswana Pavilion at the ongoing Dubai 2020 Expo is hoping to outshine the other 191 countries at the world-leading event to market Botswana to the globe.

For the first time, all African countries are exhibiting at the Dubai Expo, which will run till March 2022. While not openly stated, different countries are competing with their displays, investment climates and opportunities for the billions of pula in opportunities available at the expo.

The Pavilion uses themed messages and creative artworks, games, promotional videos as well as exhibits that are aligned to the key messaging. The display also includes virtual reality technology and the Botswana Pavilion app. Demonstrations of weaving, jewellery making are being conducted while visitors also receive souvenirs to remember the country with.

Editor's Comment
Consult, get buy-ins first for 6 to 6 policy, Hon Minister

While the minister is of the view that the proposal would have significant positive economic impact, the entertainment industry players believe otherwise. The issue has over the weeks become a hot potato. But what is of essence right now is that the country needs liberal ideas to move in the right direction While opening up the economy may sound quite interesting to the ear, rolling out extended trading hours through pilot programmes without...

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