Botswana eyes China tourism market

Friday, May 19, 2023 | 120 Views |

Prime destination: Botswana’s stand was a hive of activity at the Indaba PIC: BTO FACEBOOK

DURBAN: Botswana has set its sight on expanding its tourism market base to fully penetrate the Chinese and Australian markets.

This was disclosed here by Botswana Tourism Organisation (BTO) acting CEO, Keitumetse Setlang, in an interview with BusinessWeek at the recently-ended Africa Travel Indaba.

Working collaboratively with the Local Enterprise Authority (LEA) and Citizen Entrepreneurial Development Agency (CEDA), BTO brought over 30 tourism businesses operating at various levels to showcase their products and services at the Indaba, an annual event considered Africa’s premier gathering for tourism businesses.

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