A Zebras brand in tatters

Not too long ago the Zebras was the ultimate sports brand locally, receiving unrivalled attention. Even the presence of performing codes like athletics, volleyball, softball and netball then, did not dislodge the Zebras as the most appealing football brand.

This was particularly so in the period from 2006 and 2015 when the team endeared itself to the nation with strong-willed displays. It came as no surprise that the largest ever crowd was recorded in 2015 when Zebras played Mali at the Obed Itani Chilume Stadium. However, since then the national side has operated in fits and starts, with intermittent and half-hearted efforts to breathe life into a faltering brand. I don’t think at the current rate, there is a fan who would mind missing a Zebras game.

Local league matches are now more attractive than a Zebras match. Fans have however remained loyal as shown in the Zebras’ last match at the Obed Itani Chilume Stadium. The national team does not belong to an individual; it is a national project which probably explains why the die-hard patriot will stick with the team come rain or sunshine. But there is a lot of work for authorities at Lekidi Centre to ensure the Zebras regain its lustre. There are reports that some players will do everything not to be part of the current Zebras set-up.

Editor's Comment
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