The company promotes artists all over Africa and the rest of the world through electronic and digital media including television, iTunes, radio stations and social media. The last part of the contract signed on Monday reads in part: "You grant us the rights to utilise the tracks by permitting the producers of the production to make the tracks available to the Big Brother contestants in the Big Brother household for the period from the date on which the production is initially broadcast until the date of the last live broadcast of the production."
The 13-paged agreement titled Big Brother release form further notes that the contestants will be entitled to play the tracks provided to them. "You further grant us the right to cause the tracks to be played in the Big Brother household and broadcast on a live or delayed basis, whether as part of a highlights package or otherwise. You further grant us the right to cause the tracks to be disseminated in any other medium whether now known or hereinafter devised."
