Writers who aspired to employ their literary prowess to promote the language established the society in 1997 and located their first offices behind Francistown College of Education campus. The society comprised of bible translators, poets and novelists. The society liaised with other societies such as the Society for the Promotion of Ikalanga Language (SPIL), Bible Society of Botswana and The Kalanga Bible Translation Project, which all share the same vision to preserve Kalanga.One of the writers, Modisaotsile Mothibi, who resides in Marobela village said since its establishment they have managed to liaise with bookstores around Francistown to sell their books.
Ngatizwidiyeni Ikalanga (Kalanga Phrase Book) and Tjilenje: Ndobolo Ye Bakalanga, both written by Reverend P.L.G Mothibi, are two of the many Kalanga books that were published over the years.
Mothibi (Modisaotsile) further said that they also write books in Kalanga for school children, ready for the time government decides to make it one of the languages to be taught in school."It is important for young people to learn Kalanga since most of them distance themselves from it due to lack of available Kalanga literary works," he said.He also mentioned that they mostly promote their books during the Domboshaba music festival, which is held annually in September. MAC established the Domboshaba Music festival in conjunction with SPIL in 2000 as a way of promoting the Kalanga language.
