Prizes'jamboree at Mascom grand finale

Wireless phone giants, Mascom, hopes to increase its subscriber base in the future through popular projects like the Pop Star Botswana television show that concluded on Friday.

The cellular phone company came on board as the project sponsors and had their colours beaming on the national screen throughout the four months of the 30 minutes TV show.
Television viewers had to spend money to vote via Mascom lines for the eventual winner.  The show organisers have confirmed that over 150,000 sms votes were received. 

In the last week alone, the eventual winner, Tshepo Dikomang attracted 11,961 sms votes, while Kabo Matlho, who finished 2nd, generated 3,035 sms votes, with Smarh Matlakala giving Mascom, 2,125 sms votes, it was announced at the Grand Finale.
On the final day of the show, the cellular company made the Grand Finale a glittering event with Mascom branded dcor, lighting the stage. The company's marketing person, Zeni Makhwade-Seboni said in an interview at the finale that although they spent over P150, 000 on the project they are happy with the way the show performed in its first year.

Editor's Comment
A call for collaboration in Botswana’s media landscape

This call is both timely and crucial, as it reflects a growing need for unity and collaboration amongst media bodies to address pressing issues facing the nation.The theme of this year’s Press Freedom Day, “A Press for the Planet: Journalism in the Face of the Environmental Crisis,” resonates deeply with Batswana, particularly in light of the ongoing human and wildlife conflict. Botswana’s rich wildlife population is not only a national...

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